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Beauty Tycoons (Avetis Muradyan)

anon_besa said in #3613 6d ago: received

referenced by: >>3626

https://im1776.com/l received

anon_puzy said in #3614 5d ago: received

Says the article running on a website running on WordPress with no detail to typography. Oh how poorly formatted the ideas of this age are! Like this LSE¹ thesis I stumbled upon. Drivel upon drivel of random indentations, misaligned columns, extra spaces between paragraphs, lack of spaces in citations, the strange justified text all-throughout.

I always felt really talented people were great generalists in addition to specialists. Writers were painters and sketchers to capture the nuance in what they saw. Donald Knuth wasn't satisfied by the typewriter format that came in vogue the early 1900s, so he came up with his own typesetting paradigm in many ways drawing from those earlier ages.

Make your ideas formatted well like the mavericks of old. Read books and research papers from the 19th and 20th century on Archive.org, and you will know what I mean. Learning LaTeX today is no different than manually typesetting in the past.

¹ https://etheses.lse.ac.uk/3841/1/Kaushal__reconceptualising-strategic.pdf

referenced by: >>3624

Says the article run received

anon_puzy said in #3615 5d ago: received

Though I have technical inclination, it holds social meaning: if somebody doesn't have taste in something as simple and obvious as typography, how can they have taste in higher ideas?

The least structured people with the poorest grades in my experience didn't even notice their MLA format was incorrect in school. I have no idea how schools are letting such people in, and that teachers aren't admonishing them. Research articles, for example: you need to follow IEEE format. Maybe rigour is actually lacking in many places.

How can someone lead if they can't create the right abstractions or even notice them? The meaning and distinctions of words in granularity or not confusing their/they're/there. They can lead some, but they won't have the respect of people who pay attention to details and build the aesthetics wanted.

Though I have techni received

jewishman said in #3620 5d ago: received

I think Avetis Muradyan has good taste. I think his conclusion is right, even if I would get there in a different way. I wish that MFA students were the sorts of communists that Walter Benjamin was talking about. I wish that we had the sort of fascist art the revolted him. I wish that capitalism had not been displaced by something with no need for art. But I think the essay does quite well remedial arts education for the New Right quite well, which is what is needed, as much as aesthetic cultivation and transgressive beauty.

I think Avetis Murad received

anon_neby said in #3624 5d ago: received

>>3614

That LSE thesis is extraordinarily foul, but you're also off-base. Your aesthetic failure mode here exposes you as a technical fool.

Avetis does indeed have good taste, and in any case, he is writing for a publication of some repute. Do you really believe every contributor to IM1776 has editorial authority over the CSS of the website? His images and words are in good taste, and we must judge him over what he can control within reason. I judge his work good.

>if somebody doesn't have taste in something as simple and obvious as typography, how can they have taste in higher ideas?
I might wonder the same about you. In your Knuth-worshipping LaTeX daze you neglected to realize that the body font is Futura. Consider reading about its history around the year 1941, anon.

referenced by: >>3652

That LSE thesis is e received

anon_nolo said in #3626 5d ago: received

>>3613
Avetis' diagnosis of the modern right as having an affected pseudo-aristocratic hatred of the merchant is interesting. I see what he's saying and he isn't wrong. On the other hand, a lot of that is the justified lack of respect people have for what ought to be a patron class that even talks a big game about the need for beauty, American renewal, institutional reform, the insanity of the woke left, etc etc and even uses the language of the new right but drops approximately $0 into the pockets of the vanguard of artists and writers who are the most plausible vehicle for all that. The artists and intellectuals are left doing it for free, far less ambitiously than they could.

Whatifalthist had an interesting twitter thread on this the other day. I'm not a fan of his channel, but apparently millions of people are. He notes that despite this and his conservative/right bent, he gets zero interest from the established conservative funding networks, and doesn't hear about anyone else getting any either. I can also confirm from the inside of doing ambitious right-coded culture projects and talking to others who do, that $0 came from the conservatives. The only thing I've ever heard from conservative foundations is questions about how our political impact is going to lead to legislation that boosts their business interests in the midwest, and that they might give someone $50k if we could demonstrate such impact. Fuck off. As far as I know our scene gets more money from weirdo liberals than the entire right, and certainly not much. A few exceptions like Thiel are reluctant, unique, barely disguised non-conservatives, and far less significant than popular mythology makes them out to be.

Reflecting on what we actually observe from the bourgeois merchant caste, the consensus is that they are pathologically self-interested, stuck in their own little irrelevant but well-funded clique bubble, and at best running the a16z strategy, which is to hype up new intellectual and cultural movements for the entire purpose of driving deal flow for themselves. I think if we had a couple more guys like Thiel who could be encouraged by each other's presence, we would see a different reality and sing a different tune. But he's not even really a merchant. He's a philosopher who happens to be rich. And we all appreciate Elon when he's not crashing out, but he's very much doing his own thing and not playing patron. That's fine but it isn't a virtuous bourgeois patron class.

So no I don't think the merchant bourgeois is up to the task these days. With few exceptions they are the enemy.

Otherwise, Avetis' portrait of the belle epoque as an alt-modernity is compelling. I like it. I especially like his inversion of the Walter Benjamin quote. For the benefit of those who have yet to click on the link:

>The logical result of Fascism is the introduction of aesthetics into political life […] This is the situation of politics which Fascism is rendering aesthetic. Communism responds by politicizing art.

What a tight formulation of what has happened and implicitly what must be done. Yes sir Sturmbannfuhrer Benjamin, we'll get right on that.

Avetis' diagnosis of received

anon_puzy said in #3652 4d ago: received

>>3624

The IM1776 font is Jost? Sofiechan doesn't have a default font. I'm not going to insult you or call you a fool, only point out that your statements are inconsistent.

Your contempt and lack of understanding of technology is not in your self-interest. I hope you can design an aesthetic house (https://map.simonsarris.com/p/designing-a-new-old-home-beginnings) without knowing the difference between types of nails.

I judge the premise of this work good, but its presentation bad due to the website design and excessive wordiness. The photos are decent.

Yes, sometimes you need websites to get your message out, even if as a contributor you don't control the design or if you don't have your own channels. But if you choose the wrong medium, like Trump and Elon turning to their own social media platforms and TYPING IN 140 CHARACTERS, you degrade your own reputation.

Maybe I assumed taste in typography was self-evident. It would have been better for me to point how where, why, and how it could've been better.

Here's the AIStudio summary:

>In his article "Beauty Tycoons," Avetis Muradyan argues that contemporary art is degraded by leftist political agendas and that the solution for the "Right" is not to create its own political art, but to foster genuine culture based on beauty and excellence. He presents France's Belle-Époque as a historical model to emulate, asserting that this period's artistic flourishing was driven by a dynamic combination of aristocratic tastemakers, like Laure de Chevigné and Élisabeth de Greffulhe, who provided patronage, and innovative bourgeois entrepreneurs, exemplified by art dealer Paul Durand-Ruel, who used capitalist methods to successfully market the Impressionists. Muradyan concludes that this era proves that high culture can thrive within an inegalitarian, market-driven society, and he urges modern conservatives to stop fighting culture wars and instead focus on actively building a new cultural ecosystem by creating, funding, and promoting great art.

referenced by: >>3654 >>3657

The IM1776 font is J received

admin said in #3654 4d ago: received

>>3652
Fwiw the sofiechan font, being “sans serif” almost always just means “arial”. Maybe i should make that explicit in the css. I generally think nonstandard fonts are ugly. I like arial.

referenced by: >>3656

Fwiw the sofiechan f received

anon_puzy said in #3656 4d ago: received

>>3654

It defaults to the operating system. If you want something that works on all OSes, look at https://modernfontstacks.com/.

Otherwise you have to try to adjust for layout shifts. https://simonhearne.com/2021/layout-shifts-webfonts/

Best way to start typography is by trying things out. Tailwind Play is a good start to understanding what different things do. I reformatted the article (using tailwind typography/prose, which allows you to change headers and body all at once) and inexplicably I found the words more appealing. Had to lose the drop caps, as they were hard to do well. The aphorism "not what you say, how you say it" seems to hold.

https://play.tailwindcss.com/z1ccgY6T1H?layout=preview

referenced by: >>3661

It defaults to the o received

anon_neby said in #3657 4d ago: received

>>3652
>I'm not going to insult you or call you a fool, only point out that your statements are inconsistent.

You are right that it’s Jost. But the font foundry which made Jost says the following, and also named the font after the Futura creator’s (Paul Renner) boss:
> Jost* aims to keep the attitude of Futura rather than the exact design. Futura was designed to be functional in its day, and in that spirit, Jost* aims to be as functional as possible in the digital era.
I did a blind tasting and got the spiritual truth correct, but kudos to your chrome extension.

I do actually apologize for being mean-spirited and debasing the thread with name-calling. I just can’t stand the hackernews commentariat type of posting and want to fight to keep things that smell like it out of the currently rather idyllic environment we find ourselves in.

referenced by: >>3659 >>3660

You are right that i received

anon_puzy said in #3659 4d ago: received

>>3657

I'm impressed that you were able to see the connection just by looking at it. The thought that they were related didn't cross my mind.

Yeah, this is probably more of a social scene than a technical scene. Will keep note moving forward.

Technology:
- The former prefers truth, so the modern dogma is incorrect
- Not as engaged with the social scene (finds it boring)
- Small in numbers, different personality-wise from the rest of society making it hard to govern or hold broad appeal
- Focused on small details and nitpicking

Social:
- The latter finds the modern world horrifically neutered and ugly
- Finds going over small details like lawyers or coders and stuck to a laptop boring
- Larger in numbers (and maybe wealth/control of money?) but thinking they can just "get tech people to do our vision"

Ideally you have something like mind with hand or the fighter who is a scholar, though I think people keep remnants of their original tendency. Think mutual respect and recognizing the necessity of both traits is good on all ends.

referenced by: >>3662

I'm impressed that y received

anon_puzy said in #3660 4d ago: received

>>3657,

also, idk if should've said apology accepted or something cause my above response seems too parental and detached, but I'll try not to overthink it lol

also, idk if should' received

admin said in #3661 4d ago: received

>>3656
It seems the operating system defaults to helvetica for sofiechan in my case. I tried switching it to arial and the differences are extremely minor as they are designed to be metrically compatible. I'll make it explicit. Pretty sure everyone has arial.

Your re-rendering of IM1776 looks very tasteful. A good reminder not to use sidebars.

It seems the operati received

admin said in #3662 4d ago: received

>>3659
>Yeah, this is probably more of a social scene than a technical scene. Will keep note moving forward.
The official sofiechan position is that technical discourse is a great filter even for a social or intellectual scene. Technology is a liberal art that sharpens the mind and makes us attuned to truth. I find that nontechnical people have a harder time having precise ideas. But yeah technical nitpicking of the HN variety is boring.

The official sofiech received

anon_zace said in #3665 4d ago: received

> On the other hand, a lot of that is the justified lack of respect people have for what ought to be a patron class that even talks a big game about the need for beauty, American renewal, institutional reform, the insanity of the woke left, etc etc and even uses the language of the new right but drops approximately $0 into the pockets of the vanguard of artists and writers who are the most plausible vehicle for all that.

The example from the text about Rodolphe Salis could be a good counterpoint to this. Yes, there is no tastemaking aristocracy. Yes, the upper echelons of the merchant class is dominated by meme brained spreadsheet maximizers but this doesn't mean cultural entrepreneurship is no longer viable. Like all businesses it's going to be a long hard road but there's been enough initial success with an alternative press with a captive audience that I feel hopeful.

The real bottleneck tbh is talent and quality work. Everything being ironic actually stops people with potential in investing the hours required to achieve the kind of mastery that leads to cultural hegemony. Silent, dedicated work away from social media is very underrated and I don't think has been seriously tried yet. Sure the economic benefits are marginal at the moment but so was the early internet, but there were enough dedicated nerds to make it into something real.

referenced by: >>3666

The example from the received

anon_nolo said in #3666 4d ago: received

>>3665
Of course I agree with this. It can be rephrased thus: it is on the artists and intellectuals themselves to fund the cultural restoration, because the capitalists aren't going to help until we've already won. At best they will buy pieces once their merit is proved. Yes cultural entrepreneurship is the game, meaning only that we should be trying to make some successful business out of our efforts. But that only goes so far: if we were here for the money, we should be in AI and finance instead. If it all works it will blow up into much more than that for the lucky among us, but that's not to be counted on.

>there's been enough initial success with an alternative press with a captive audience that I feel hopeful.
It's not just press. Anons on this very board have done all manner of visionary cultural and institution-building work, though only a few have managed to make it pay yet. Let's keep grinding.

>The real bottleneck tbh is talent and quality work.
As usual.

Of course I agree wi received

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